Ordering Blog / Marketing and Loyalty

The Global Success Story That Started with a Craving for Real Chinese Food

The Global Success Story That Started with a Craving for Real Chinese Food

Ever craved authentic home-cooked food far from home? HungryPanda’s journey began in 2017 when University of Nottingham student Eric Kelu Liu asked, “Why can’t ordering Chinese food abroad feel like home?” Frustrated by clumsy translations and a lack of local options, he built a deliv …

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Too Good To Go: When Doing Good Became a Business Model

From Idea to Unicorn: How Slice Became a $380M Success (And How You Can Too)

In 2015 a small group of Danish entrepreneurs stared at towering piles of buffet leftovers and asked, “What if this waste could be value?” In Copenhagen they sketched out an idea: an app to rescue unsold food. By early 2016 Too Good To Go was born – a pocket-sized marketplace connecti …

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From Fridge Leftovers to a Global Food-Sharing Movement: The Olio Story

From Fridge Leftovers to a Global Food-Sharing Movement: The Olio Story

Imagine unpacking boxes at your new home, only to be told that perfectly good food must go straight in the bin. This was Olio co-founder Tessa Clarke’s “lightbulb moment” in 2014aboutamazon.eu. Frustrated, she asked herself: “Why isn’t there an app I can use to share food with someone …

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The Rise of Kitopi: Dubai’s Cloud Kitchen Powerhouse

The Rise of Kitopi: Dubai’s Cloud Kitchen Powerhouse

In 2018, four friends in Dubai saw a massive gap in the food delivery market. Restaurants struggled with delivery logistics, inconsistent quality, and fragmentation of tools. They founded Kitopi (“kitchen utopia”) with a bold mission: “to power the food economy by revolutionising the …

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Quicklly: South Asian Marketplaces Show How Niche Wins Big

Quicklly: South Asian Marketplaces Show How Niche Wins Big

Quicklly sprang from a simple origin story: two South Asian entrepreneurs in Chicago saw an underserved community’s pain and built a marketplace to fix it. Founded in 2017 (launched 2018) by Keval Raj and Hanish Pahwa, Quicklly set out to solve the diaspora’s food-shopping and dining …

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Club Feast: When Planning Lunch Beats Paying For Chaos

Club Feast: When Planning Lunch Beats Paying For Chaos

“The future of food isn’t fast — it’s smart.” In today’s on-demand frenzy, delivery apps promise convenience but deliver chaos: sky-high fees, cranky drivers racing around empty, and restaurants choking on unpredictable orders deliverect.com switchgearmarketing.com. Every hour they sp …

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Shef: The Home-Cook Revolution Feeding America

Shef: The Home-Cook Revolution Feeding America

Imagine craving your grandmother’s adobo or a fragrant bowl of Ethiopian shiro, and finding it served fresh by a neighbor down the street. What if your weekend takeout came from around the world — not from a chain, but from someone’s home kitchen? That’s the revolution Shef has sparke …

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How Chowbus Turned Authentic Asian Cuisine Into a Niche Delivery Powerhouse

How Chowbus Turned Authentic Asian Cuisine Into a Niche Delivery Powerhouse

Ever craved genuine xiao long bao on a delivery app and come up empty-handed? That’s exactly what happened to Chowbus co-founder Linxin Wen when he moved to Chicago – he couldn’t find the authentic Asian flavors he grew up with, and hated the exorbitant delivery fees. This frustration …

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From Startup to Franchise Juggernaut: The Delivery.com Success Story

From Startup to Franchise Juggernaut: The Delivery.com Success Story

What if building a delivery empire isn't about burning cash, but about building communities? Delivery.com’s journey from a single city startup to a franchise-fueled powerhouse proves just that. In an industry dominated by VC-funded giants, this local delivery marketplace found its edg …

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From Idea to Unicorn: How Slice Became a $380M Success

From Idea to Unicorn: How Slice Became a $380M Success (And How You Can Too)

Have you ever wondered what it really takes to build a startup that raises over $380 million across 15 rounds? What if you could create the next marketplace unicorn from scratch?

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