If you’re running a restaurant, franchise, or multi-location brand, chances are you’ve felt it:

You’re getting traffic.
People are searching.
Your food is great.

But somehow… the orders aren’t matching the demand.

And the worst part?

You don’t even notice how much you’re losing until months later — when revenue reports hit, margins feel tighter, and marketplace fees keep climbing.

Let’s break down what’s actually happening.

Because most brands don’t have a “marketing problem”…
They have a conversion leak problem.

The real reason you missed 500 orders last season

Most restaurants don’t lose orders because customers don’t want to buy.

They lose orders because the ordering experience has friction.

Here are the most common leaks we see across restaurant brands:

1) Customers drop off right before checkout

This is the #1 killer.

A customer browses the menu, adds items to the cart, and then…

• The checkout is slow

• The form is too long

• Payment options feel limited

• The experience isn’t mobile-friendly

• The process feels “sketchy” or outdated

So they leave.

Not because they changed their mind.
Because the experience made it harder than it should be.

That’s a lost order.

Now multiply that by 10… 50… 500.

2) Marketplace apps “own” the customer (and your margin)

Delivery apps are great at one thing:

Taking orders.

But they come with a cost most businesses ignore until it’s too late:

• 15% to 30% commissions on every order

• Your customers become their customers

• You don’t control the experience

• You can’t build long-term loyalty properly

• You don’t own the data

So yes, you get volume…

But you lose profit and long-term growth.

3) Too many tools = no single source of truth

Most restaurant teams are juggling:

• Website provider

• Ordering tool

• Delivery dispatch tool

• Marketing tools

• Loyalty tools

• POS integrations

• Multiple tablets

When systems aren’t connected, your operation gets messy fast:

• orders get delayed

• staff makes mistakes

• reporting becomes unreliable

• scaling becomes painful

And when you can’t see what’s working…

You can’t fix what’s leaking.

4) You don’t have visibility into what’s breaking conversion

Here’s the truth:

Most brands don’t know:

• where customers drop off

• which menu items cause friction

• how many people abandon the cart

• what payment step fails most often

• which locations perform better (and why)

Without visibility, you’re guessing.

And guessing is expensive.

The good news: most conversion leaks are fixable fast

This isn’t a “6-month rebuild” problem.

In many cases, you can recover hundreds of orders with changes like:

✅ Faster mobile checkout
✅ Better cart flow
✅ Cleaner menu structure
✅ Improved trust signals (reviews, hours, location, delivery rules)
✅ Stronger promos + upsells
✅ A direct ordering experience that feels premium

This is how the best brands protect margin while scaling volume.

 

Direct orders don’t just save fees… they grow revenue

Here’s what happens when you shift more customers to direct ordering:

You keep 100% of the revenue

Instead of giving away 15%–30% per order.

You own the customer relationship

So you can increase repeat orders, run promos, and build loyalty long-term.

You gain control over the experience

No more “their app, their rules.”

You get real operational visibility

Which location is leaking orders?
Which step breaks checkout?
Which promo increases AOV?

Now you’re not guessing.

You’re scaling.

Enterprise brands lose millions from the same leaks

This isn’t just a small business problem.

Franchises and multi-location brands lose millions every year due to:

• commission bleed

• disconnected tech stacks

• inconsistent customer experience across locations

• lack of centralized reporting

• losing control of data and performance insights

That’s exactly why OrderingPlus exists:

To help multi-location brands scale direct ordering without losing control, visibility, or margin.

What a 15-minute demo should show you

If you’re going to take this seriously, don’t waste time with generic demos.

A real walkthrough should show you:

✔ A branded ordering website + mobile-first checkout
✔ Where your conversion leaks are happening
✔ How to increase completion rate and AOV
✔ Delivery/pickup rules aligned to your operation
✔ A clear launch plan you can execute fast

Even if you don’t move forward, you should walk away with clarity.

Recover 500+ missed orders (starting this week)

If last season you missed out on hundreds of orders…

Don’t wait until next season to fix it.

Let’s recover them now.

👉 Book a 15-minute demo and I’ll show you how it works
No pressure. No obligations. Just strategy.

Bonus: Free 7-Day Digital Health Check Challenge

Want a simple step-by-step plan to spot leaks, improve conversion, and grow direct orders?

We built a free resource that breaks it down into 7 quick daily actions.

It’s designed for busy operators and franchise teams who want results fast.

Final Thought

Most restaurants don’t lose customers because demand isn’t there.

They lose customers because the ordering experience is leaking revenue.

Fix the leaks — and the growth you’ve been chasing becomes predictable.

Ready to recover missed orders?

Ready to recover missed orders?