Steak Out's 98% Delivery Rate: The Secret to Smarter, Faster Growth in New Jersey

What if your restaurant could beat Uber Eats at delivery without hiring more staff? That’s what Steak Out in New Jersey did—and in the process, they turned online ordering into a revenue engine instead of a margin killer.

This is the story of how a local steak and burger joint got smart, took back control, and reached a 98% on-time delivery rate—while tripling their online sales.

Before the Shift: Cold Deliveries, No Data, No Control

Like many independent restaurants, Steak Out initially leaned on Uber Eats and DoorDash to handle online orders. It helped them get noticed, sure—but it came at a cost:

Late and Cold Deliveries Hurt the Brand
Riders weren’t on time. Food showed up cold. Customers blamed the restaurant, not the app. On-time delivery stagnated at ~90%, and reviews reflected it.

No Access to Metrics or Customer Data
Third-party apps kept all the insights—order trends, delivery issues, even the customer's email. Steak Out had no feedback loop to improve quality or learn from mistakes.

Repeat Customers Stayed on the Apps
Even loyal fans would reorder through Uber Eats because that’s where the initial experience happened. That meant Steak Out was renting customers, not owning the relationship.

No Loyalty, No Growth Strategy
The team had no way to build rewards, nurture retention, or market directly. Worse, growing traffic on Uber only meant growing third-party commissions.

Steak Out realized: to grow, they needed to own the delivery experience from kitchen to doorstep.

The Turnaround: Tech, Timing & Total Ownership

Steak Out launched its own direct ordering and delivery platform, fully branded and optimized for speed and customer engagement.

Branded Ordering Platform + Real-Time Tracking
No more apps. Customers now order directly on Steak Out’s website—with real-time updates that build confidence from checkout to doorstep.

Smart Dispatch & Route Optimization
Orders are automatically routed to the closest available driver. The system considers traffic, order readiness, and distance—maximizing punctuality and delivery efficiency.

Kitchen-to-Door Coordination
The platform connects kitchen prep with dispatch to ensure that orders leave the moment they're ready—no delays, no sitting under heat lamps.

Integrated Analytics Dashboard
Steak Out now tracks on-time % by location, monitors delivery performance, and gets real-time data on reorder rates and feedback.

Direct Feedback & Loyalty Features
They collect customer reviews after each order and follow up via email and SMS. Repeat buyers are recognized, reengaged, and incentivized to come back.

Push & SMS Notifications
Customers are kept in the loop the whole time: "Order confirmed," "Driver en route," "Delivered." This transparency reduced support calls and increased satisfaction.

Results: More Sales, Less Stress, Better Experience

Within weeks of launching their own restaurant delivery tech, Steak Out saw major improvements:

On-Time Rate Increased to 98%+
No more late arrivals, no more finger-pointing. With smarter routing and real-time tracking, deliveries hit their window almost every time.

Online Ordering Now 30% of Total Sales
Before, only ~10% of their sales came through digital. Now, online is a core revenue driver thanks to their branded system.

Commission-Free Orders = Higher Margins
Every order made through their own site saves 25–30% in commissions—that’s cash back in the business.

Customers Choose Them Over Uber Eats
Better experience = more trust. Customers found they preferred the direct site and started skipping third-party apps altogether.

Higher NPS & Repeat Orders
Feedback loops and delivery accuracy helped the restaurant improve satisfaction and build long-term loyalty.

Summary Table: Before vs. After

Lessons You Can Apply Today

1. Own Your Platform, Own Your Customers
   Apps are great for discovery, but if you want loyalty, build your own ecosystem.
   
   
2. Automate to Elevate
   Smart routing, real-time tracking, and dispatch automation save time and boost reliability.
   
   
3. Use Data to Drive Growth
   Without metrics, you can’t improve. With your own dashboard, you’ll know exactly what to fix and what to scale.
   
   
4. Make It Easy to Order Again
   Direct ordering with SMS/email follow-ups builds repeat business that lasts.

Ready to Take Control Like Steak Out?

If you’re still handing off your brand to delivery apps, this is your wake-up call. Steak Out proved you don’t need a huge team—you just need the right tech.

✅ Book a Free Demo and see how our restaurant delivery tech can work for you.
✅ Download our "Delivery Ownership Guide" and get step-by-step insights.
✅ Explore More Stories from restaurants that scaled with control.

Let’s turn your delivery into a growth engine.