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Why Owning Your Marketplace Platform Changes Everything
Relying on third-party delivery apps or external platforms might seem like the easiest way to start, but it often becomes the biggest obstacle to growth.
High commissions, limited control, and lack of customer data keep marketplace owners trapped in systems that don’t favor their long-term success.
That’s why 50 marketplace founders decided to take ownership of their platforms — switching to direct-ordering systems that let them keep 100% of sales and grow faster.
And the results? A 27% increase in direct sales within the first 90 days.
The Problem with Relying on External Apps
For years, restaurants, local delivery startups, and niche marketplaces have paid up to 30% per order to aggregators just to stay visible.
But here’s what those costs really mean:
- 💸 Thousands lost each month to third-party fees.
- 📉 Zero access to customer data, meaning you can’t build loyalty.
- ⚙️ Limited flexibility to change pricing, delivery times, or promotions.
- 🧩 Brand dilution, since your customers associate their experience with another platform — not yours.
The Turning Point: Owning Your Marketplace Technology
When these 50 marketplace owners moved to Ordering.co, they gained:
- ✅ A fully branded platform — their name, their colors, their experience.
- 📱 Custom web & mobile apps ready to launch within days.
- 💳 Integrated payments & logistics tools with zero third-party dependency.
- 📊 Real-time analytics dashboards to track performance and customer behavior.
Proven Results: +27% Direct Sales in 90 Days
The average Ordering.co marketplace saw:
- 📈 27% more direct sales in the first 90 days.
- 💰 Up to $3,000 saved in monthly commissions.
- 👥 Higher repeat order rates due to direct customer engagement.
- ⚡ Faster growth because updates and optimizations happen instantly.
When you eliminate the middleman, your brand becomes the destination.
Customers remember you — not the app that took 30% of every sale.
Real Marketplaces That Prove the Model Works
Even major international brands are validating this same approach — owning their own marketplace tech instead of relying on intermediaries.
| Company / Project | What They Did | Results & Learnings |
|---|---|---|
| Carrefour (Spain) | Launched its own marketplace to integrate local and third-party sellers. | Expanded catalog and improved supplier connectivity, boosting revenue and retention. |
| Best Buy Canada | Adopted a multi-vendor marketplace platform to diversify product offerings. | Enhanced catalog diversity and localized user experience. |
| Mirakl Clients (H&M, Best Buy, Carrefour) | Mirakl powers 450+ enterprise marketplaces worldwide. | Retailers report faster onboarding and revenue growth from marketplace expansion. |
| Decathlon | Built an in-house marketplace to include partner brands under one digital storefront. | Increased average transaction size and vendor participation. |
| Falabella | Transformed its retail ecosystem into a marketplace. | Strengthened omnichannel experience and vendor ecosystem. |
These examples confirm one thing:
📊 The marketplace model isn’t just for startups — it’s the foundation of the next generation of commerce.
Why “+27% in 90 Days” Is a Realistic Benchmark
The 27% benchmark comes from Ordering.co’s internal performance analysis of dozens of active clients across Latin America, Europe, and North America.
It represents the average increase in direct order volume and sales revenue after switching from third-party apps to their own Ordering.co-powered platforms.
This growth happens because of three compounding effects:
- Zero commissions = higher margins.
- Direct access to customer data = better marketing.
- Improved UX/UI = higher conversion rates.
The 5-Step Framework to Achieve It
Here’s the same roadmap top-performing marketplaces followed after switching to Ordering.co:
| Step | Action | Outcome |
|---|---|---|
| 1️⃣ Define your marketplace model | Choose your focus: multi-restaurant, retail, service, or delivery. | Clarity and niche positioning. |
| 2️⃣ Launch your branded ecosystem | Deploy web + mobile apps using Ordering.co. | Own your brand, UX, and customers. |
| 3️⃣ Onboard vendors and customers | Start processing orders and collecting feedback. | Build traction and operational flow. |
| 4️⃣ Optimize and automate | Enable loyalty, offers, and AI-driven upsells. | Increase average order value. |
| 5️⃣ Scale regionally | Use analytics to identify top-performing areas. | Grow faster with data-driven insights. |
Within weeks, these marketplaces were managing hundreds of orders — independently and profitably.
Competitive Advantage of Owning Your Tech
When you own your marketplace, you stop renting your business model.
That means:
- 💪 You decide how to grow — not an external platform.
- 🧭 You own your customer relationships and data.
- 🔄 You can adapt instantly to market trends or new opportunities.
- 📈 You capture the full value of every order.
It’s not just about replacing another app — it’s about building the digital foundation for long-term growth.
The Takeaway: Build, Own, and Grow
The 50 marketplace owners who made the switch already proved what’s possible:
27% growth in 90 days and complete control over their technology, brand, and customer experience.
You can do the same.
If you’re tired of paying commissions and want to invest in something that’s truly yours, start now — and save thousands in setup and development costs.
Let our experts audit your current setup and show you how to grow faster with your own marketplace platform.