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Third-party delivery apps were never designed to make restaurants profitable.
They were designed to make themselves profitable — and they do it by charging 20–30% commission on every single order that should be going to your business, not theirs.
But every year is a different game.
Restaurants, franchises, and marketplaces around the world are waking up to a simple truth:
👉 If you want real growth, you need direct online orders — not rented customers.
In this blog, we’re breaking down exactly why commissions are silently killing margins, how much money is actually being lost, and how restaurants using Ordering.co are taking control, keeping more profit, and scaling faster than ever.
The hidden cost of “convenience”
Third-party apps feel convenient… until you run the numbers.
When you pay 25–30% per order, here’s what actually happens:
- Your net margin collapses
- Your busiest days become your least profitable
- Your loyal customers become their customers
- You lose visibility on data, behavior, and churn
- You depend on someone else’s algorithm for your survival
📉 High-volume restaurants lose $8k–$30k per month on commissions alone.
📉 Smaller brands lose 6–10% of annual revenue without realizing it.
📉 Marketing becomes more expensive because customer data is locked.
Meanwhile… the apps grow stronger with your revenue.
The restaurants growing fastest nowadays all have one thing in common
They don’t rely on external platforms to grow.
They own their ecosystem.
Restaurants winning today understand:
✔ Customers should order directly from the brand
Direct channels create higher average order values, repeat purchases, and stronger loyalty.
✔ Delivery should not depend on expensive middlemen
Owning your logistics + partnering with local providers = instant cost reduction.
✔ Data is the most valuable asset
When you own your customer data, you can remarket, retarget, and grow strategically.
✔ Great UX increases conversions
Fast checkout, saved addresses, upsells, cross-sells — these are things delivery apps do for themselves.
With Ordering.co, you get the same conversion technology… but for your own business.
How Much Profit Are You Losing Right Now?
Let’s look at a simple example:
Average order value: $24
Monthly orders: 1,800
Commission: 30%
➡ You lose $12,960 PER MONTH
➡ You lose $155,520 PER YEAR
That’s the cost of “staying where you are.”
Now imagine if that money was reinvested into:
- Hiring a better team
- Opening new locations
- Marketing your brand
- Improving operations
- Retaining customers
How Ordering.co helps you get more orders (without paying commissions)
This is where everything changes.
Ordering.co gives restaurants the tools that apps don’t want you to have:
🚀 A high-converting website & app (fully branded)
Your brand. Your colors. Your UX.
Not theirs.
🔥 Zero commissions
You keep 100% of your revenue.
Always.
📦 Delivery logistics
Auto-dispatch, routing, driver app, real-time tracking.
📊 Full analytics & insights
Understand your customers, repeat orders, top sellers, abandoned carts, and more.
🤝 Integrations with local delivery companies
Cut costs while keeping speed.
💬 Built-in marketing tools
Promotions, coupons, loyalty, email campaigns, remarketing.
And the best part?
👉 Most restaurants launch in 14 days.
No rebuilds.
No dev headaches.
No 14-month waiting cycles.
Stop renting customers. Build an ecosystem you own.
Every order that goes through a third-party app is one less connection between your brand and your customer.
But today, selling direct is easier, faster, and more profitable than ever.
Restaurants who switch to Ordering.co see:
- More repeat customers
- Higher average order values
- Lower delivery costs
- More predictable profit
- Stronger brand loyalty
- Total control of their business
Final Takeaway
If you want more orders — and more profit — you must own your channels.
Ordering.co gives you the technology to make that happen.
See exactly how much profit you could be keeping starting this month.