18 Locations, 1 Unified Platform – How Manjaros Scaled Without Losing Control

Imagine growing from one local hotspot to 18 bustling restaurants—but keeping delivery quality, brand identity, and profits locked in tight. That’s exactly what Manjaros, the thriving African-Caribbean chain in the UK, pulled off by swapping out fragmented third-party delivery for a centralized, owned tech stack.

If you run a restaurant group or marketplace, this story shows how owning your online ordering system and delivery network can be the secret sauce to scaling with control—and profitability.

The Delivery Dilemma: Fragmented, Fee‑Heavy, and Data‑Poor

Before the switch, Manjaros faced common yet crippling delivery challenges:

Commission Chaos Across Locations
Each of its 18 locations relied on a mix of third-party delivery apps like Uber Eats, Deliveroo, and Just Eat. While these platforms helped increase reach, they came with a hidden cost—25–30% commission per order. 

That meant for every £20 order, £5–£6 went straight to the platform, significantly reducing profit margins. For a high-volume, multi-location brand like Manjaros, this added up to thousands in lost revenue every week.

Siloed Operations = Inconsistent Service
Without a centralized dashboard, each store operated independently. Orders came in through different platforms with different protocols, leading to a lack of standard operating procedures. Managers couldn’t oversee all locations in real-time, which made it difficult to detect and solve issues promptly. What worked in Leeds might have failed in Birmingham—and no one had the data to spot the difference.

No Data, No Direction
Third-party apps owned the customer relationships. Manjaros had zero access to buyer data—no emails, no order histories, no feedback loops. That meant no way to retarget past customers, personalize service, or even identify who their best customers were. The restaurant was essentially flying blind in its marketing and retention efforts.

Brand Erosion & Negative Reviews
Because the delivery experience was in the hands of third-party drivers and apps, any issue—late delivery, cold food, wrong items—reflected on Manjaros, not the app. This led to an uptick in negative reviews, especially about delivery time and order accuracy. Despite offering high-quality food, their reputation suffered due to lack of control.

The result? Operational chaos, declining customer satisfaction, and a brand experience diluted by third-party intermediaries.

The Turnaround: Centralize, Brand, Automate

Manjaros made a decisive shift by adopting its own branded tech stack. Here’s how:

Branded Ordering Platform (Web + App)
They launched a sleek, user-friendly ordering experience that matched their bold in-store vibe. This not only reinforced their brand identity but also ensured customers stayed in their ecosystem—from browsing to checkout to delivery. No more sharing customer touchpoints with competitors on third-party apps.

Central Dispatch Dashboard
Manjaros implemented a single control center that allowed headquarters and managers to oversee every order, from every store, in real time. Whether it was a lunch rush in Liverpool or a dinner crowd in Newcastle, everything was visible and manageable in one unified dashboard.

Smart Dispatch & Routing
With the new system, orders were automatically assigned to the nearest available driver, with route optimization ensuring timely deliveries. This eliminated manual coordination, reduced delivery time, and increased on-time rates across all locations.

Menu & Branding Synchronization
All 18 restaurants operated off a standardized, live-synced menu. Price updates, new items, or seasonal deals could be pushed out instantly and uniformly, ensuring a seamless customer experience no matter the location.

Delivery Tracking & Real-Time Notifications
Customers received automated text updates and could track their order live. Internally, Manjaros could monitor driver status and order progression. This transparency significantly reduced support calls and customer anxiety.

POS & Inventory Integration
By syncing with each store’s POS and inventory systems, Manjaros ensured that what customers saw online matched what was available in-store. This reduced the chance of canceled orders due to stockouts or data mismatches.

This tech stack turned 18 independent outlets into one synchronized, efficient delivery machine.

Results & ROI: Efficiency, Speed, Loyalty

The impact was immediate and measurable:

Centralized Management
All 18 Manjaros locations now operate under one roof from an operational standpoint. This means less friction, faster decision-making, and better control over customer experience.

60% Reduction in Third‑Party Dependency
Most orders now come through their own branded platforms, which means more profit per sale and a growing database of loyal customers they can market to directly.

£7.60 Saved per Direct Order
On average, each direct order avoids 25–30% commissions—equaling around £7.60 saved. Multiply that by thousands of orders per week, and the savings become a significant revenue stream in themselves.

Faster, More Reliable Deliveries
Automated routing cut delivery times and errors. Customers noticed—and so did review platforms. Order accuracy and punctuality saw a marked improvement across regions.

Stronger Brand Loyalty
With a consistent, branded ordering experience and faster service, repeat orders increased. Customers appreciated the smoother experience and direct connection to the restaurant they love.

Manjaros didn’t just optimize operations—they rebuilt the delivery experience from the ground up and made it their own.

Simply put: Manjaros replaced chaos with clarity—while putting money back into their business.

Visual Summary: Before vs. After

Lessons Learned: What You Can Apply Today

1. Centralize multi-location delivery to scale with consistency.
   One dashboard can manage orders across multiple sites—avoiding setbacks and standardizing service.
   
   
2. Build a slick, commission-free ordering experience.
   £7.60 saved per order goes straight to the bottom line storekit.comstorekit.com.
   
   
3. Automate delivery logistics to cut costs and errors.
   Smart dispatch and routing power faster deliveries with fewer mistakes.
   
   
4. Own your brand and customer relationship.
   No more generic app presence—it’s your experience, your data, your loyalty.
   
   
5. Use integrated analytics to fuel growth.
   Real-time data lets you tweak menus, promotions, driver allocation—all in sync.
   
   
6. Leverage frameworks like “rent vs own.”
   Apps help you rent attention—but owning your ordering platform lets you build equity.

Why It Matters for You

Scaling often means losing control—especially over delivery. Manjaros proves you don’t have to.

By owning their restaurant delivery tech, they scaled from a local favourite to a national chain with a branded, reliable, and profitable delivery engine.

If you’re growing, don’t hand control—and profits—to third-party apps. Build your stack, brand your experience, and let your customers order on your platform.

Ready to Build Your Own Growth Engine?

Ready to own your delivery like Manjaros?

• Try our platform – Launch your branded online ordering system and capture orders commission-free.
  
  
• Book a Demo – Let us show you how automated delivery tech can streamline your operations at scale.
  
  
• Download the Guide – How to build your ordering platform for multi-location restaurant brands.
  
  
• Explore More Stories – See how other ambitious brands are owning their growth engines.
  
  

18 locations, one command center. Now it’s your turn.