Written by Ordering | Jun 30, 2022 8:36:32 PM
¿WHICH SOCIAL NETWORK FITS WITH YOUR BUSINESS?
Social networks have become the best alternative for businesses to have a closer relationship with their customers. Actively participating in it and uploading attractive content can be a great way to position your brand and improve your sales.
However, there are many options that we have to enter the world of social networks and sometimes, maintaining a constant presence in all of them can be tedious and overwhelming.
That is why we made you a list with the best social networks of the moment, we explain what type of audience they have and what they are for, so you can choose the one that best suits your business.
1.- Facebook
Let's start with the most popular social network, Facebook is the best social network for small businesses, let's see why:
Audience: Facebook has more than 2,500 million active users, women and men in similar proportions, and it also reaches not only younger generations but also older audiences 35-54 of which 67% have income from $ 15,000 to $ 55,000.
It serves to:
- Generate more dynamic relationships with clients, detailed updates and they can use their profiles as extensions of their websites.
- Build a brand with the Facebook community, using various applications.
- Monitor the activity of the company page, thanks to Facebook Insights, to get answers about what content has the best reception (likes and comments).
- Ease and spaciousness for networking.
2.- LinkedIn
LinkedIn is a professional network that enables the search for new clients and professionals and facilitates relationships with influential brands for the company.
Audience: LinkedIn already has more than 335 million active users, of whom 59% are men and 41% are women. Most of its audience is between 25-34 years, followed by those between 35-54 years,
It serves to:
- Search for new clients and facilitate relationships with influential brands for the company.
- Create contact circles where to integrate qualified professionals and industry experts.
- Publish the company and obtain relevant information for it through questions to different groups that can be created.
3.- Twitter
This network has more than 500 million active users, and is excellent for generating conversations between brands and followers in just 280 characters.
Audience: Most Twitter users are women (62%), men (38%). 71% of users range from 25 to 54 years.
It serves to:
- Companies that do not have much time but want to be connected.
- Find out what is being talked about the brand, allowing direct answers to customer questions, criticism, as well as promoting products, providing consumer service, market research, etc.
4.- Pinterest
A virtual whiteboard that allows users to "hang" photos, links, etc., and organize them. Other users can like, comment and share them.
Audience: The popularity of this site has exploded, receiving only 11 million visits in one week in December, forty times more than the number of visits received six months earlier. The majority of users are women (83%).
It serves to:
- Gain exposure for products, particularly those products whose designs are creative, as each post requires a photo.
- Businesses with visual merchandise that allows users to engage with the brand and industry.
5.- YouTube
The second largest search engine on the internet. Thanks to the tutorials and video blogs, this video sharing platform has become a key piece to attract consumers.
Audience: 2 Billion users. This site has similar proportions of women and men.
It serves to:
- Businesses whose products can be better promoted through tutorials and demonstrations.
- Brands that can produce and benefit from quality videos.
- Create Ads to promote your business.
6.- Instagram
Finally In this list we must include a social network such as Instagram which is a network-based on images and short videos that is widely used by an audience where products and services are of great importance and to be able to display news, services, products, events, and other information that are visual. This network has significantly increased the number of users and today it is a key network for brands and users with influencers announcing their products.
Audience: 1 Billion users.
We hope that this information has been useful for you to choose wisely the best social network for your business