Trends in 2018 in Online Ordering for Franchises
by Ordering, on May 7, 2018 6:41:19 AM
Step 1: Understanding the concept:
Before we start the topic, we should know about today’s topic, i.e., TRENDS IN 2018 IN ONLINE ORDERING FOR FRANCHISES. Let’s understand the term “TREND.” Trends mean the way society starts behaving towards the development or new changes. A change in the new generation is new development. And yes as we all very well know that social media and networking are nowadays becoming the trends among everyone.
Online ordering is defined as a comfortable and straightforward or easy way to order your goods and services without going to the market from your home. Or even, without moving from your place via the internet, social media, apps, etc. And the rise of online orderings is rapidly increasing, which became a trend for the new generation. The pattern is the way of showing new changes, or you can say development. So, why do you think people prefer to shop online rather than going to a store nowadays? There are many acceptable reasons for customers behind online purchase like it is open 24/7, people are no longer is restricted or bounded in time for shopping anymore. In this hectic life, this is a good reason that it saves time for the customer. There are many more reasons for this online ordering will be discussed below in the article.
Now comes the term FRANCHISES, which means an authorization or an individual or a group acting as an agent of a branded organization of specified commercial activities.
There is no lack of space for building new businesses or companies, but in this running world of development and the roar of success existing well-branded companies are trying to apply multi-branding techniques. This brand wants to invest more and more in exploring their business all over the world by giving franchises to any agent or authority to establish their brand much high.
“The only thing that is constant is changing” this quote is perfect suits all the situations, things, persons or business go through.
In the world of business, all the things are precarious. The operator has to keep his/ her sense open to sense the changes which are occurring in and around the industry. Not only has this but with the knowledge of changes, the operator should also adopt that change while moving on as I said earlier business is full of risk because there you will not get a single time to sit back and relax. The moment you think to relax than many competitors behind you will push you into a corner and take over your business.
Representing branded or big businesses in small businesses are known as franchises. For entrepreneurs, development of a franchise provides an opportunity to fast to expand their activities.
Step 2: Importance of having franchises:
● It is essential to do what is going trending in and around the businesses. It is now apparently accepted that franchises play a very vital role in creating development in modern business and also known for increasing the economic growth of the country.
● The franchise has not to invest much as he is a kind of agent for a big brand company so, he gets full privileges like establishing the team, training for team till advertising of products.
● One always takes a franchise to a well-established company with a complete support structure and opens the store without the risk of failure of an independent business owner. Franchises don’t have any such chance of new competitors entrance. In this concern, the owner does not have to make his team. Also, he is provided with the team, support and full working management structure.
● No experience needed, as they only offer training and teaches how and what to update for the betterment of their business up gradation.
A franchise has the full backup of resources from the big company and also has the full support of media to advertise the goods and services.
The franchise does not have a fear of whether his business products will be sold out or not because his products are already a branded one and previously tested and liked by the consumers.
Step 3: Trends which should be followed:
1. Customer’s needs: Now this is not the era where the question will arise like how to use internet or notepad or mobile, this is the era where the problem is how to use it more efficiently. There are many portals, tools, and equipment through which a business can understand their customer’s requirement and their choice with a single click.
2. Interaction with customers: Now interacting with your customers and taking their feedback personally via Whatsapp, Facebook, Instagram, etc. video calling or call becomes an integral part of successful business. The customer wants a real connection with real people.
3. What new generation wants: It’s a generation of youth. Companies should listen and appreciate their ideas and techniques; they better know what the unique era needs and what will be their response better than the people that are now getting retired or working for long years.
4. Consumer’s feedback: Today’s customers are very well informed and knowledgeable about the products which they are using or the products which they will use later, they will ask for customization which suits their needs. Today’s customers are very genius; you cannot fool them easily. As per the above survey graph, you can now very clearly understood that without checking the companies full information on Facebook, website, yelp, twitter, negative and positive reviews from another customer they are not going to buy your goods and services. This day making customer is not so easy. Taking customer’s feedback can help you to make your product run correctly.
5. Marketing: Customer does not need new features of their required product; they want proper marketing should be shown in social media via advertisement etc., so, that they can get believes the existing product, people and company is not fraud. In the present-day social site like facebook, Instagram, Twitter has millions of user, now to manage your social media page/site for the best possible outcome you need to play in and around this famous common first. Here you can get numerous people to make your customer if you efficiently post and share your advertisements or links to your goods and services. Being loyal and active on the internet will keep your company’s standard, and marketing at high and hence the customer will also get attracted to you.
6. Privacy: With every sound effect you will find adverse effects too. In this industrial era, the data or password of customer or company can be quickly taken over by some hackers. So, it is essential to keep them makes your customer genuinely believe that they are safe from your hands. Privacy of the customer should be maintaining for securing their address, payment card pins, etc. from the fraud or fake companies. The company should provide 100% privacy to the customer’s personal information which was collected through the company’s website.