The New Year is around the corner with the promise of unfolding a lot of challenges in the business world. Come what may, the restaurant business will always have dynamic possibilities to leverage tools and techniques to influence more and more customers. Let’s check out some trends that might rule the roost in 2018.
● More power to Social media marketing
By now the power of social media has taken the businesses by storm, and there’s no denying the fact that this trend is here to stay with days to come. As reported by Forbes, restaurants that cater to their customer’s requirements on social media are more likely to win much more customers than restaurants that do not. That’s because about 71% of customers say they will recommend a restaurant that promptly responds to social media. The numbers will increase all the more if you could pitch your restaurant’s potential to the hilt on all social media accounts, especially Facebook and Instagram.
According to a Global Food and drink trend observed by Mintel, the consumers can be influenced more by the restaurant marketing techniques that involve pitching the products through the use of color, shape, and other formulation elements. This will not only fetch more likes and shares on social media posts but also boost sales.
● Artificial intelligence
The use of Artificial Intelligence is not much in practice in the restaurant industry. It is gradually gaining grounds in this vertical and make ordering and delivery options much more manageable and engaging for the customers. This generally involves the use of automation which enables the items to sell by itself. Cutting-edge automated systems like Ordering BOT is trending in the restaurant business to make the ordering experience much more effortless.
● Single restaurant business apps
The purpose of food order management is to make it simpler for the customers to accept or reject new orders. With the increase in casual dining, the need for a single business app is also gaining pace. Restaurant business apps not only take care of order management but also give you the flexibility to customize the app per the requirements of the customers.
● Personalized food options
Customization has entered the food and catering business long back. The challenge is to cope with the increasing demand for personalized food options. The companies should count on software systems that offer the options to incorporate this option to the app.