Ordering Blog

Top 5 products to sell on the Superbowl

Top-5-products-to-sell-on-the-Superbowl-minThe Superbowl weekend just passed

If you are currently starting an online on-demand delivery business or looking to grow your current sales, take advantage of this event next year.

Only once a year will you have the opportunity to increase traffic like this and have such a high demand for online orders

Particularly, food and beverage online delivery is something to take advantage of. 

With the right technology, including an ordering website and a seamless application, you can grasp the potential of your product and make it a bestseller during these kinds of events.

The statistics show that the big events weekend sales are not going anywhere despite the pandemic conditions.

However, they are moving towards online sales and on-demand grocery delivery, as many people will pass on the public events in favor of smaller parties.


Chicken Wings 

During the game weekend, wings are in the top 5 most popular meal items; for example, Fat Brands, which owns Hurricane Grill & Wings, Buffalo's Café, and Buffalo's Express sell half a million chicken wings that day. 

Despite the pandemic and reduced poultry production, the demand for chicken wings and drumsticks was expected to be at a record high of 1.42 billion last year.


Beer and Soft Drinks 

Of course, the most sold accompaniment to all the snacks sold during the Superbowl is beer! Last year, this beverage accounted for an incredible share of $1.2 billion during the game weekend. 

Whereas soft drinks also made an impressive sale of $517 million. If you are running an online on-demand restaurant delivery system, include special deals that upsell beverages, as the demand will be there on the day of the games.  



Food and beverages are, of course, the most popular items that day, with a huge volume of sales. Pizza is the champion of online Superbowl delivery. 

On that day, Domino's Pizza usually supplied 2 million pies, a 30 percent growth over typical Sunday sales. According to information from the previous year, there were 12.5 million pizza orders. 

If you want to increase sales, a fast online ordering system is an excellent option on Superbowl Sunday. This way, you will make sure to take full advantage of this event.


Although this might come as a surprise to you, a big part of the Superbowl spending goes towards electronics. Since the outbreak, most people have avoided attending parties and significant events in favor of throwing their gatherings at home. 

As a result of this shift, television sales have increased significantly since people wanted to have a great view of the game from home. According to 2020 data, TV sales increased by 20% to 48.4 million devices. The LG 77- inch Smart OLED TV has been the most popular model in the premium segment. 

Suppose you are thinking of starting an online marketplace or a delivery business or already have one. 

In that case, it is worth looking into, as it shows the significance of reliable and well-functioning technology among Superbowl viewers. 

Keeping this in mind, you can improve usability and ease of navigation for your ordering platforms as much as possible.


Apparel and Superbowl decoration sets 

Last but not least, the team apparel attracts a huge part of the Superbowl audience. NFL clothes and accessories account for 11% of overall retail sales, according to the NRF. 

Apart from online sales, statistics show that supporters will spend an average of $80 on clothing at the stadium. 

Last year, decorations for organized parties accounted for 5% of overall purchases on Superbowl Sunday. 

DIY football decorations, which have been increasingly popular in recent years, are also an upcoming trend. For this year's Superbowl, DIY sets and blog postings on making them are the way to go. 

Having high-quality content and backlinks to product pages is undoubtedly a technique worth considering if you have a fully functional product website and ordering application.


Sum up 

Regardless of whether you are a startup, a well-established food franchise, or an owner of an online retail marketplace, there are plenty of ways for you to take advantage of these big days.

Implementing special offers, improving your ordering website and application visually, and making purchasing easier for potential buyers, will make a difference. 

However, before you do, make sure to find the right software provider who will provide you with the adaptable and reliable technology which will surprise your customers. 

When looking into the technology providers, make sure that they will accommodate all your company's website and application requirements. 

This includes an excellent delivery application with detailed real-time tracking, push notifications, and a reliable server. Ordering.co offers a wide range of packages to meet your requirements. 

In less than a week, you can have your company up and running! You'll discover plenty of customized options, integrations, and excellent real-time delivery monitoring, whether you're a startup or a well-established franchise.


Hey, thank you very much for reading this blog, we hope it helped you to get inspiration for your next or current project, if you'd like to get faster assistance do not hesitate to schedule an appointment with our expert team.

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