The most effective ways to increase your conversion rate.

Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion rate is fundamental to increase your return on investment and make the most of your digital marketing budget.

Luckily, we are constantly given more and more information on how to convert more. Today I would like to give you 8 tips to increase your conversion rate in digital marketing, and tell you when and how to use them to optimize your results.

1. Write a Clearer CTA

How many times have you landed on a page with a form and a button that just said “submit” or “continue”? Did that not feel completely impersonal? Did it confuse you a little bit about why you were giving your information and what exactly you were going to be getting out of it?

If your CTA isn’t precise about what you want the user to do, you may find that you’ll have a low conversion rate on your hands. I’ve seen a clear CTA outperform a vague one every single time.

2. Social Networking and Publishing

Consumers today rely on their social networks to find advice, referrals, and reviews. They expect a business to be available for questions on Facebook and Twitter and look for tutorials and how-tos on Pinterest and YouTube. They want a behind-the-scenes glimpse of your business on Instagram. Social proof builds trust and helps increase conversions. Meet your customers by developing an active presence on the networks that make the most sense for your business. Social media can also indirectly impact your search engine rankings.

3. Calls to Action

For every page of your site ask yourself, “What do I need this reader to DO?” Do they need to call to set up an appointment? Complete a contact form? Download a paper? Watch a video?

Decide the action you want your customer to take and add a clear call to action multiple times on the page.

Content upgrades are a great way to offer several calls-to-action in your content, without also displaying several forms. Content upgrades are techniques you use to offer your readers a chance to get exclusive bonus content by signing up to your email list.

4. Forms

Contact forms or comment forms are easy, but often overlooked, opportunities to add subscribers to your list. Include an option for the visitor to choose to receive your email newsletter in your form or on the confirmation page. Many sales funnel examples end with a simple call to action to complete a form.

5. Email

You can begin to educate prospects about your business and build trust using a simple email. Send an automated email to subscribers with answers to the ten most frequently asked questions about your service. If you’re not doing any email marketing yet, this is an effective way to get started.

6. CRM and Sales Integration 

CRM (Customer Relationship Management) is a software that helps you track interactions with current and future customers. It’s a tool to help identify where prospects are in your sales funnel. You can use your CRM to identify which email campaigns a prospect should receive next through cookie detection and retargeting.

Cookies allow you to use the information you already have about your customers to improve their content and offer personalizations. You use it with email marketing and CRM software to customer campaigns for repeat visitors and create special promotions for those who have opted in.

7. Testimonials

You can tell me all day that you’ll save me time, you’ll save me money, you’ll even double my ROI; but at the end of the day, I want a guarantee that what you’re saying is true. How do we prove that we have done or will do what we say we will do?

Social proof! This includes testimonials, badges/guarantees, affiliations, awards, and review ratings, case studies, and data and numbers.

Studies show nearly 70 % of online consumers look at a product review prior to making a purchase.

8. Improve your site speed

A 1-second delay in page response can result in a 7% reduction in conversions, according to Kissmetrics. When Firefox reduced average load time by 2.2 seconds, they increased conversions by 15.4%

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