by Ordering on Mar 23, 2021 2:31:03 PM
With more consumers shopping online than ever before, retailers have their work cut out for them to get noticed.
But what if you don’t have the budget for ads?
With the proliferation of online marketplaces and hoards of choices available to consumers, it’s tough to get the attention you need to drive traffic and revenue.
Thankfully, you don't need a huge advertising budget to increase your e-commerce traffic.
Here we are going to show you 5 ways to get more visitors in your marketplace without spending a dime on ads.
1- Referral marketing.
80% of consumers say that a recommendation from a friend or family member heavily influences their buying decisions.
Include a simple way for customers to view reviews and recommendations, as well as recommend your brand to others.
It takes a little work on the front end, but here’s why it matters to you:
A customer gained through a referral has a lifetime value 25% higher than other customers.
2- Send promotional emails.
Did you know that repeat customers spend 65% more, on average than new customers?
Promotional emails build loyalty and keep customers coming back for more. You’re letting your “best customers” in on something special before anyone else.
3- Offer discount coupons.
keep your customers happy by constantly offering them promotions. Make sure your prices are high enough so that discounts don't represent a loss for your business.
4- Create Urgency.
Visitors who leave your site without purchasing, planning to come back later, rarely complete the sale.
Urgency offers a compelling reason to purchase.
Maybe, “Buy now, for free shipping!” or “This is a limited time offer!”
You can approach it from a variety of angles, as long as the feeling of “don’t miss out on this” is created with your visitor.
5- Simplify your checkout process.
Have you ever tried to check out on an e-commerce site, only to abandon your cart because the checkout process is so frustrating?
a few tips to keep your checkout process simple are:
- Eliminating unnecessary text, buttons, and navigation
- Enable a fast guest checkout
- Making the process mobile-friendly
- Offering multiple payment options.
So now you know, use these practical tips that we give you so that you can increase visits and sales in your business.
