The importance of social media marketing

Social media marketing requires both strategy and creativity.

Its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.

That is why in this article we bring you 8 benefits that you will have when carrying out a good marketing campaign on your social networks.

1- Promote Your Content:

If you are creative with your publications you can create different posts and stories that catch the attention of your customers and at the same time promote your content.

2- Create Brand Recognition:

Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience to look at your brand even when they aren’t thinking about your brand or product.

3- Learn How To Connect With Your Audience Through Social Listening:

It helps you understand what’s important to your audience and identify trends your target audience is following.

Try to create fun discussions or surveys with your customers to understand more about what they need.

4- Build Customer Loyalty:

If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.

Be sure to keep your loyal audience engaged and happy. Offer promo codes, discounts, and giveaways.

5- Direct Referral Traffic To Your Site Or Blog:

Social media marketing can assist in sending customers directly to your site.

It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams.

6- Easy A/B Testing To Get The Biggest Results: 

Instead of trying different websites, try similar posts and track the reach and conversion results of each post.

7- Generate A Conversation Around Your Brand: 

A strong social media marketing strategy will generate conversation about your brand, products, and partners.

8- And finally...It’s (Mostly) FREE: 

It’s free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own.

However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure. Networks like Facebook offer marketing campaigns at an extra cost but with the possibility of reaching a much larger market of people in addition to offering you the possibility of carrying out segmented advertising, directing your content to a specific group of customers.