During 2020 the prelude to what will be 2021 was witnessed, a sample of how a sector matures due to needs and opportunities. Everything that was supposed to happen in five years happened in less than ten months.

The overwhelming digital transformation, a product of the declaration of the pandemic, changed the requirements of the "diners of the industry" completely. E-commerce is now the most used means to obtain goods and services, and similar behavior is projected for the future.

The sudden injection of traffic willing to buy through digital channels caused the sector to grow exponentially. In Latin America, electronic commerce went from 126 million buyers to more than 267, with all the changes in consumer habits that the context caused.

E-commerce had a great opportunity during the mandatory social confinement and took it.

However, not all the players in the sector were prepared. Those who knew how to accelerate the processes and measure them at the same time gained ground and, in addition, began to set the new rules of the game.

That is why in Ordering we present the following tips to take into account in this post-pandemic:

Social Media as an important engagement strategy

The growth of social media for brand engagement was happening even before COVID, but the pandemic amplified it. Brands were forced to focus on virtual engagement strategies, and social media has proven to be a powerful one.

Sustainability

The pandemic also accelerates environmental and social concerns. In light of the coinciding social issues and mounting evidence of environmental concerns, consumers also began focusing on sustainability in 2020.

Younger generations prioritize a brand’s sustainability and social stance, as they are willing to pay more for products that align with their values.

So it would not be a bad idea for you to start offering your customers sustainable products to increase your possible sales.

The Digital Shift 

Will the digital shift simply shift back? Will all of those people who were not fond of online shopping just go back to in-person retail? It’s not likely. Executives predict that post-pandemic eCommerce penetration will increase 25% to 40%.

Alternative Fulfillment

Methods like curbside allow shoppers to browse and add to cart from the comfort of their home and then nearly immediately pick up the order, rather than waiting for shipping. Customers now expect such fulfillment options and they will remain essential for post-pandemic retail.

So don't be left behind! Create your project now and join the commercial trend that will continue to grow more and more in the coming years.