Start making money, don't give it away to third parties · The Ubereats strategy.
by Ordering, on Mar 18, 2021 7:19:09 PM
Companies like Uber Eats are a three-sided marketplace connecting a driver, a restaurant owner and a customer with their platform at the center. The three-sided marketplace moves around three players: Restaurants pay commission on the orders to third parties; Customers pay the small delivery charges, and at times, cancellation fee; Drivers earn through making reliable deliveries on time.
This market is projected to grow to $ 365 billion by the end of this decade.
3rd Party Companies such as UberEats understood that betting on the comfort of customers would generate a substantial increase in their profits and nowadays more and more are joining this trend that only seems to keep going up.
Unfortunately, although this brings many benefits to the customer, who often prefers to pay a small extra (or not so small...) on their orders in order to have their food delivered directly to their door and the restaurant that even triples its sales, the demand that has been generated for this type of services, led large 3rd companies to charge excessive commissions for the use of their services.