For years, restaurants and delivery marketplaces have been told a simple lie:
“If you want orders, you have to pay for them.”
Third-party delivery platforms built billion-dollar empires not by helping restaurants grow— but by charging 20–35% commission on every single sale, owning the customer relationship, and keeping all the data that actually matters.
That system worked…
until it didn’t.
Today, many restaurant owners and franchise operators are waking up to the same painful realization:
You’re doing the cooking.
You’re doing the fulfillment.
You’re handling the customer complaints.
You’re operating the business.
But somebody else is taking the profit.
And that’s exactly where everything begins to change.
The Hidden Cost of Renting Your Customers
When a restaurant relies heavily on third-party apps, the numbers look good on “order volume,” but the reality behind the scenes is very different.
Every order comes with:
- ❌ High commissions (20–35%)
- ❌ Reduced margins
- ❌ No customer loyalty
- ❌ Little to no data ownership
- ❌ Forced discounting to stay visible
If you're reading this as a restaurant operator, you already know this pain:
“The more orders I get, the less I earn.”
It’s the only industry where growth can actually mean loss.
And yet—businesses stay stuck because building their own technology seems expensive, slow, and overwhelming.
Until they discover a better path.
The Shift: From Renting Platforms → Owning the Profit Engine
2025 is the year restaurants and delivery marketplaces are making one strategic move:
They’re taking back ownership.
Why? Because when you control your platform, you control:
- ✔ Your margins
- ✔ Your customer experience
- ✔ Your promotions
- ✔ Your brand
- ✔ Your data
- ✔ Your growth strategy
And that changes everything.
Brands using Ordering.co are seeing:
- Higher repeat orders
- Better profitability
- Lower dependency on third-party apps
- Faster sales growth
- Stronger brand equity
It’s not magic—it’s simply taking back what was always yours.
How Much Profit Are You Losing Right Now?
Let’s say your restaurant or marketplace does:
$50,000/month in delivery sales.
At 30% commission → that’s $15,000 gone every month.
In one year?
$180,000 you could have reinvested into:
- Opening a new location
- Marketing
- Better staff incentives
- Kitchen upgrades
- Scaling your marketplace
Instead… it went to third-party apps.
Now multiply that across franchises or multi-location brands—
the losses can easily reach seven figures per year.
This is why the smartest brands aren’t waiting anymore.
Why Owning Your Delivery Platform Isn’t “Hard” Anymore
The biggest fear most operators have is:
“Building my own ordering platform will take forever.”
Maybe that was true a decade ago.
But today? Not even close.
Ordering.co builds and launches fully branded web + apps for restaurants & marketplaces in as little as 14 days.
You get:
- ✔ Branded web + mobile apps
- ✔ Full delivery ops (routing, drivers, tracking)
- ✔ Real-time dashboard
- ✔ Marketing + retention tools
- ✔ Customer database you fully own
- ✔ Integrations with payment gateways, POS, delivery fleets
- ✔ Automation to reduce manual work
And the best part?
No commissions. No revenue share. Your profit stays yours.
The Restaurants Winning this Year Have One Thing in Common
They made one decision:
Stop renting their customers.
Start owning their platform.
The moment you switch from third-party dependency to direct ordering:
- Your margins increas
- Your customer lifetime value grows
- Your brand becomes stronger
- Your delivery operations become predictable
- Your marketing ROI improves instantly
It’s the difference between being part of someone else’s marketplace…
and owning the marketplace.
The Real Question Is Not “Can You Afford to Switch?” — It’s “Can You Afford Not To?”
Every month you delay:
- You lose money.
- You lose customers to apps that keep your data.
- You lose competitive ground to brands that already optimized.
The businesses growing fastest next year are not the ones working harder—
they’re the ones working smarter.
And smart restaurants take control of their digital ecosystem now, not later.
Ready to Reclaim Your Delivery Profits?
Whether you're a restaurant, franchise group, or multi-vendor marketplace, the path forward is the same:
Own your platform → Own your profit → Own your future.
If you're ready to stop losing 20–35% of your revenue every day:
Your customers already love your food.
They should also love ordering directly from you—
not through a third party.