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As an online retailer, you must consider the types of image formats you use on your website. One option you may want to consider is the WEBP image format.
WEBP is a relatively new image format developed by Google in 2010. It's designed to be a more efficient alternative to traditional image formats like JPEG and PNG.
One of the main benefits of WEBP is its small file size, which means it can be loaded faster on websites and take up less space on your server. This can be especially useful for online retailers, as faster loading times can improve the user experience and potentially increase conversion rates.
In addition to its small file size, WEBP also offers a number of other benefits. It supports both lossy and lossless compression, which means you can choose the level of image quality that best meets your needs.
It also supports transparency, making it a suitable alternative to PNG for images with transparent backgrounds.
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Despite these benefits, WEBP is not yet widely supported across all web browsers and devices. However, it is supported by all modern versions of Chrome and Firefox, as well as some other browsers.
If you're interested in using WEBP on your website, it's important to consider whether your target audience is likely to be using a browser that supports the format.
Overall, the WEBP image format can be a valuable tool for online retailers looking to improve the performance of their websites.
Its small file size and support for transparency make it a versatile alternative to traditional image formats, and it's worth considering as part of your website's overall strategy.