by Ordering on Aug 28, 2017 3:57:55 AM
As more and more restaurants take advantage of online opportunities, you might feel like you need to use them in order to keep up. There are websites, of course, but if you want your orders to pour in, you need to make your services more accessible than ever before. That could mean an orders manager app, but it will only go over well if you know how to create the perfect situation.
If you are considering creating an app so you can take orders for your customers before they ever arrive, you need to be prepared for the adventure. If you don't have a system in place to integrate the orders, customers will never order more than once because they will find it doesn't work well. Integrating the orders into your full-time business will take time, effort, and plenty of thought. You need to prepare all of those items in advance before you move forward with the project.
Making The App Work
Once you have your systems in place, you will have to figure out how to make the app work in a world that is so full of apps that it's hard to make anything stand out. You need your current customers to be aware of the advantages, so they will give it a try. Then, with any luck, they will talk about it and the news will spread. You also want to attract new customers into your business. You can leverage third-party websites to attract new customers and win them over thanks to the conveniences you offer.
When you are giving an ordering app a try, it is easy to go above and beyond with the costs and then be able to cover them with the gain. You might have extra labor costs to include, along with manual entry mistakes and late delivery fees that can add up quickly. You may want to integrate your system directly so you don't have to put extra staff into play to manually re-enter the orders that are coming in. That can help you avoid delays and mistakes while controlling costs.
If you want people to try your new app and order online, you will need to give them an incentive to do so. Chances are that once they try it, they will love it and they will become repeat customers. However, you need to give them a reason to place an order the first time. You could give them a $5 coupon that is valid only on the app through a third-party website, for example, or you could have them accumulate points that can be redeemed for meals at your restaurant. Whenever a customer feels like they are getting a good deal, you get the benefits from their repeat patronage. You could also give them a percentage off their first order or money off their future orders if they get friends to order. All of these incentives will help connect customers to your business and make them feel valued, so they will give it a try.