Ordering Blog

How to take your food ordering business online with Ordering?

How to take your food ordering business online with Ordering_-min

Are you a restaurant or a franchise owner? Or maybe you are looking for a new business idea, and are still in the research phase? 

In this article, we are going to talk about how you can create a profitable and outstanding business in the on-demand online food delivery industry with the Ordering software. 

The on-demand food delivery services have been booming since 2020, most restaurant owners were forced to move their business online, even without a lot of prior experience in setting up a delivery platform. 

However, too many, this turned out to be an excellent business opportunity and a trend that kept going even after the restaurant industry reopened.

The total revenue from food ordered online equaled $26.5 billion in 2020, and those numbers are only projected to increase in the years to follow. 

If you are already selling online but would like to take your business even further, having a direct-to-consumer platform, is going to be an excellent choice for you if you would like to continue expanding your scope of customers and become more engaging as a brand. 


Ordering is suitable for all business sizes 

If you are a single restaurant, the technology that you require is going to be slightly different from one of a franchise. Luckily, Ordering.co is prepared for both scenarios. 

  • Startups 

The options for startups allow you to start your marketplace or single business online in less than 24 hours.

The ordering technology allows you to build a seamless, nicely designed, and personalized website that is going to visually represent your brand and be easily customizable at your fingertips, using drag and drop.

Additionally, the program for startups includes an excellent order management system, which provides you with the following features:  


  • Keeping track of all incoming, pending, in-progress, canceled, and completed orders, view them all on one screen. 

  • Update the status of all orders with one click, and consumers will be notified of any changes. 

  • In one easy-to-use communication interface, you are able to chat with your drivers and customers. 

  • Full Map Dashboard helps to keep track of every order placed, not only for status updates but also for its location on a large map.


Promotion and sales enhancement

Aside from managing orders, another crucial element of your food ordering platform is loyalty programs, discounts, and promotions.

The ordering platforms provide the possibility to recognize previous orders and apply percentage discounts, depending on the number of orders.

Those marketing incentives will increase customer loyalty and encourage your visitors to pick your platform over third parties. 

  • Enterprise 

Of course, if you are an existing franchise, your needs are going to be slightly different, and you probably have specific guidelines, as to what your platforms should look like. From visual design to integrations and payment methods. 


Custom work and Integrations 

Aside from the excellent application and website interface, Ordering also features the option of integrating your favorite POS system and custom payment methods that your customers are already used to.

In addition to many integration options, there are also endless possibilities for custom design of your platforms, to make sure that they are consistent and fully represent your brand. 


Expert guidance throughout the process 

When collaborating with Ordering, you will be assigned with one of our enterprise experts for your project, they will work with you throughout the entire process until your platforms are launched, as well as provide assistance and guidance.

Having a stable contact person available to you, will bring you more confidence and maybe provide tips on how to improve your existing ideas, to optimize the profitability and attractiveness of your platforms. 


Database integration and speed

As a franchise, you are definitely prioritizing the speed and reliability of your platform. Ordering uses Amazon Web Services, which provides full control and reliability of the server, with 99.998% Monthly Average Server Uptime.


Advanced delivery and menu logistics 

With a high number of orders, as a well-known brand, you are going to need a platform that is going to allow for advanced alterations to your menu items, in order for it to match the franchise requirements.

Additionally, an important element of a well-functioning franchise platform is a reliable delivery system. With Ordering, you are going to be able to follow your drivers in real-time and include push notifications for your customer to follow their orders throughout the entire journey. 


Wrapping up 

Whether you are a start-up or a large franchise, Ordering is the great starting point, to get your business up and running. The platforms are customizable, fast, and easy to operate by anyone, regardless of IT or design experience.

In addition, it is an affordable, subscription-based solution, for any business size, offering a 15-day refund policy. If you are just starting out, you can start small and upgrade to more advanced plans as you grow your business.

Check out Ordering today and enjoy the free demos on our website.