How to brand your flower delivery service: 4 Branding principles
by Ordering, on Apr 1, 2019 3:01:40 PM
In the business world, branding is the difference between a sale won or lost. In a competitive market, a strong brand sets a great business aside from a good business.
But if you’re running a flower delivery service in 2019, how can you perfect your branding and stand out against the crowd? Read on to find out how.
Recommended reading: Build Ordering Website with Delivery System
Create a business website that showcases your work
Your website is your brand’s welcome mat. It’s how customers find you on the web, where they place their orders, and it informs how they perceive your business. Your business website is where all your branding comes together: colors, fonts, personal style, and so on — so make it count.
Pick two or three colors maximum that looks good together, and stick to this palette throughout your website. Ditto for your font: use no more than two different fonts for your copy and use only these. There are lots of unique open-source fonts available online, so you’ll easily find one that suits your brand.
Once you’ve chosen your color scheme and font, it’s important that you stick to them throughout your website. No matter what page your customers are on, they should know immediately that they are experiencing your brand. So, make sure every page on your website uses the same color, font, logo, etc.
As a flower delivery business, your product lends itself to exquisite visual content, so embrace it. Use one or two large high-quality photos on your homepage to greet customers as they land on your website. Excessive images create clutter and reduce the visual impact of your website.
Ordering Inc ’s is perfect for this. As well as providing sophisticated, easy-to-use order fulfillment functions, the editor tool offers intuitive customization to let you easily brand your website.
With a straightforward drag-and-drop interface, you can quickly transform your categories, product pages, and more to suit your unique brand style. Click here for a live demo.