Ordering Blog

How to Create a Restaurant App



Online App Builder

The best way to create a restaurant app is to use an online app builder. The program will take you through the entire process from start to finish. You can design the appearance of your app and add the items you want to make available to customers. You can set prices and make it easy for customers to order food from you. Your app should be well designed so it's easy to navigate and simple to order from. Photos of the meals you serve can also help increase your sales and customer base.


Benefits of a Restaurant App

The main benefit of having an app for your restaurant is that you can dramatically increase your sales. In a day and age where people like to order their goods and services online, you can reach a much broader audience by providing your customers with a way to order from you on their smartphone or laptop. When you have a restaurant app, you can offer a loyalty program to your customers that encourage them to use the app to order time and time again. A loyalty program also allows you to offer incentives and deals to your repeat customers, such as birthday rewards or free items. Your app can also build your brand by putting your name out there for when potential customers do a search for a place to eat or order a meal from. Exposing people to your name increases your customer base, and in turn, your bottom line.
Research shows that people will simply go somewhere else if they can't get through on the phone to order food from a restaurant. In fact, 63 percent of callers would not call back if they were not able to reach someone the first time. An app keeps you from losing customers by making it easy to order a takeout meal right on their favorite electronic device. In addition, the app can raise your total sales. Studies show that many restaurants experience an increase in sales of over 100 percent when they launch an app. Customers also spend an average of 51 percent more when they make a takeout order online using an app.


Successful Restaurant Apps

Ease of use and photos of the food are two great things to include on your app. However, there are other important aspects of building a restaurant app that you need to consider. Be sure the overall design of the app aligns with your brand and the look and feel of your restaurant. That way customers know exactly what they're getting. You also want to be sure that customers can modify their orders if they need to. Including ingredients and nutrition information is also appealing to many diners. Look at other restaurant apps to get inspiration and ideas for yours.
If you own or run a restaurant, having an app is a decision you'll never regret making. Not only can you secure new and repeat customers, but you can also increase your total profit with just a bit of time and effort.