There was a time when most of the start-up restaurants used to close down in the first year of operations. According to Forbes, the success rate of the restaurants is much better now where only 17% of restaurants close in the first year. The new age restaurateurs who are coming with their start-up business can keep these strategies in mind to avoid being among that 17 %.
1. Know what people want
The key is not only to provide good food but also to know what people are looking for. Do a proper market survey and gather feedback from the food enthusiasts. Make a checklist of the requirements and try to fill in that gap.
2. Create a brand identity
You need to be clear who your target customers are. Based on their preferences you need to create the brand identity that will connect with the potential customers. Work on the color schemes and design of the logo after enlisting help from the professional digital marketing professionals.
3. Make most of the power of social media
The power of social media is undeniable as those are the most affordable and effective platforms that assure maximum reach. Sell your products on Facebook and Instagram and boost high-quality image and video posts. Here’s a heads up: Food videos work wonders with the psyche of food lovers, and you can create a video with a story of how the unique recipes are made behind the kitchen.
4. Learn from the competitors and big brands
Keep a close tab on the online and offline activities of your competitors and also look out for the marketing techniques followed by the big brands. You can always get inspired by the good ideas but make sure you never copy the exact campaigning format.
5. Participate in events and food festivals
Your phones will start ringing if you can manage to impress a large chunk of people and that is possible only if you can contribute to events, parties or food festivities. Get in touch with the event managers and ask them to drop in your contact details to the people who would inquire about your lip-smacking delicacies.
6. Make food ordering and delivery simple
Most of the Millennials believe in casual dining or ordering food online. You can make it easier for them to order food wherever they are if you can create a restaurant app or a website.